Introduction:

Recruiting companies are those companies where employees get registered by updating their personal details about their qualifications, skills, knowledge, IT expertise. Candidates are always on the look for new opportunities in the job market. Thus, the role of recruitment companies is to place candidates according to their profile, skills and expertise. A recruitment companies website has a very huge database of candidates who are looking for job opportunities. A top web designing development and hosting company in Mumbai WebAxis, revealed that company has to target recruiters rather then candidates, as demand ratio to candidates is high. The information of candidates on these websites makes it easy for the recruitment firms to help the candidates in placements. Moreover, the information of candidates is also very helpful for finding the proper talent in the industry. The most outstanding profile of candidate can be seen by the recruiters when candidates update their profile. On the other hand when the profile/resume of candidate is outdated, the recruitment firms make sure that candidates update their resume so that they are shortlisted for the right job.

Points to remember while marketing:

1)Brand Image: Building a company’s brand image takes time. Brand image of a company is very important without which the company won’t be able to be successful in the market. Care has to be taken while building the image of recruitment website. Getting such branding with seo company WebAxis in Mumbai with different business plans, when discussed in depth could be a possible solution.

2)Website Development: Looks of a website, the design, layout of a recruitment website should be such that people visit the site frequently. The website should be more user friendly so that it becomes very easy for the users to view posts, jobs or links properly. User friendly websites are viewed more frequently than other sites which are not user friendly. Quality of the website is important as there are clients which may overlook your website if it is not of the standard that they want.

3)Registered users: You have to make sure that those who get registered with your recruitment site they include all the correct information. No fabrication of information of candidates would be encouraged on recruitment website. All the important details such as contact number, date of birth, name, qualifications have to be made mandatory so that no information is skipped. Even the year in which candidate has passed have to be made mandatory, because mostly people can put wrong information inorder to grab job opportunity.

4)Users from networking background:A lot of money is invested while advertising the recruitment company website, thus care needs to be taken that you have very influential network of people who can help you in reaching the correct audience. Meeting the right people at the right time is the key for any successful business. Professional network who can further use referrals for advertising the website would be helpful in meeting the company’s needs.

5)Different niche: due to competition there are a no. of websites in the recruitment market that offers jobs to candidates. Thus if your company carves a niche specifically people from a specific background. For example: If your recruitment firm has a niche for high profile candidates you can make it more visible and your website would be more in demand for those high profile candidates. Thus, it is very important that specific niche of market has to be created and this information is supposed to be shared amongst the network of influential people.

6)Confidentiality: Care needs to be taken that registered candidates information is kept confidential. Their contact numbers, age should not be seen on webpage or through any other source which can create problems for them..

7)Presence: Presence of your recruitment site is important since there are number of people who are unaware about the recruitment market. There are no. of candidates who have potential but still are unaware as they do not know the proper source from where they can get a good job. Thus, it becomes quite necessary that the presence of the website is made available to the potential users.